Objective of our Research Project.
Our purpose of this research is to analyze the nature and operations of an e-Commerce transaction broker website.
Electronic Commerce, or e-Commerce in short, consists of the buying and selling of products and services over electronic systems, including the Internet and other computer networks.
There are three main categories of e-Commerce:
- B2B - Business-to-business
- B2C - Business-to-consumer
- C2C - Consumer-to-consumer
E-Commerce is mainly considered to be the sales aspect of e-business because it also constitutes online marketing, online sales, customer service and e-payment.
A transaction broker is not a representative or an agent for either the buyer or the seller and acts as a middle-man and earning a commission for every successful transaction.
For all that, we would like to add in another definition for an online marketplace or E-marketplace. E- marketplace is an internet-based environment that brings together business-to-business buyers and sellers so that they can trade more efficiently online.
There are three definite types of e-marketplace:
- Independent - in which public environments seek simply to attract buyers and sellers to trade together
- Consortium-based - in which sites are established on an industry-wide basis, typically when a number of key buyers in a particular industry get together
- Private - in which e-marketplaces are established by a particular organization to manage its purchasing alone
No comments:
Post a Comment